While you may be focusing all your energy on Black Friday and Cyber Monday, there’s another huge online shopping event you definitely shouldn’t miss. It’s called Singles’ Day, and it’s THE Chinese e-commerce event of the year.
Originally a celebration of being single – it’s date, the 11th of November, was chosen precisely because it’s made up of four ones (11/11) and it totaled $14.3 billion in sales last year. That’s more than last year’s US Black Friday and Cyber Monday sales combined.
Of course, the last thing you need on such a busy day is for your site to cave under the extra traffic. Luckily, we’ve got your back. Here’s how to nail down your hosting so you can stop your site from crashing on Singles’ Day.
It goes without saying, but preventing your website from crashing starts with choosing the right hosting provider. There are several things you need to consider. For starters, if you’re planning to take on mega shopping events like Singles’ Day, you need a web hosting service that can support huge amounts of traffic (or at least has packages you can upgrade in order to do that).
You also need to consider their reputation, reliability and the level of customer support. The latter will be especially important if something goes wrong. Most of all, at the end of the day it really boils down to this: you get what you pay for. You can’t expect your site to run smoothly unless you choose a web hosting service and package that can cater to your needs.
When you’re competing for customers’ attention with thousands of other sites, speed is paramount. These days, customers expect websites to load in under two seconds. Anything longer, and most customers will just get frustrated and leave. Unfortunately, the more data your website has, the longer it will take to load.
That’s where caching comes in.
Put simply, caching stores a copy of your website’s content in random access memory (RAM). A cached site loads much more quickly, because the server doesn’t have to load your page again. What’s more, because the server is effectively accessing a saved local copy (and therefore doing much less work), it’s less likely to overload and crash your site.
iPage’s server-side caching feature makes caching really easy. Just keep it enabled, and it will run automatically in the background. This saves you having to install and test different third-party caching plugins until you find one you’re happy with.